If you’re following me on Instagram, you probably had an idea that this was coming. Ever since visiting the beautiful, blossoming Pacific Northwest in March, I’ve been obsessed with flowers and floral print (honestly, I’ve been buying tulips on almost every grocery run)! So I thought it would be fun to start an OBSESSION series here on JustineCelina; highlighting a print, colour or texture of the moment, and showing you how to work it into your personal style — whether it be in the form of fashion, beauty, or in the home.
Friends and fashionistas, I’m thrilled to share my first FASHION post of 2021 with you (it’s about time, isn’t it?!) dedicated to H&M‘s ultra dreamy A Meadow of Wildflowers Collection! Although my personal style and shopping habits have changed significantly as a result of the pandemic, I eagerly comprised my wishlist as soon as I saw previews of this collection pop up online last month. H&M‘s Wildflower Collection is a Spring 2021 release hailing from their Conscious range — featuring elegant, timeless silhouettes made from 100% organic cotton and linen, inspired by their print designers favourite wildflowers recreated in watercolour. Of all the limited edition collections H&M has released (many of which I’ve worn, loved and featured here at JustineCelina over the years!) this the collection of dreams for my free-spirited, art college educated, flower loving soul!
As soon as the (partial) collection arrived online in Canada, I ordered every piece on my wishlist available in my sizes. Shortly after their arrival, we spent an evening venturing around the stunning natural landscapes near my childhood home in rural Alberta capturing these images — and it felt incredible to get excited about shooting fashion content outdoors after a long winter! As of publication, many of these pieces are now sold out online — and some pieces on my wishlist also aren’t yet available online, but are available in store, so I suggest keeping an eye out for online restocks or using the in-store locator to source specific pieces near you. That said, I wanted to publish my dedicated H&M Wildflower Collection Review for you as soon as possible, so you can use it to inform your collection purchases! Accompany me to the sun drenched, wildflower laden fields of the Alberta prairies for my bohemian spin on the collection, styled up with spring and summer accessory staples. As always, this post is complete with shoppable links for both Canada and the US!
Fall fashion lovers, I’m thrilled to welcome you back for another seasonally inspired LOOKBOOK! Since publishing my Early Autumn 2020 Lookbook, there have been a few notable developments here in Calgary in regards to new public health measures to combat the second wave of COVID-19 we’re currently experiencing. I’ve been fairly quiet here at JustineCelina as we navigated what Alberta’s new restrictions look like for us and our businesses ahead of the holiday season. In light of these recent announcements, we decided against shooting the final three winter looks I had planned for this LOOKBOOK outdoors. As social gatherings of any kind are prohibited both in our homes as well as outdoors, it simply doesn’t feel like the right time to do so. As I’ve mentioned previously, these restrictions are something I take very seriously. These LOOKBOOKS showcase what I’m authentically wearing each season — and getting dressed up with quite literally no where to go simply didn’t resonate with me. Since we’re all staying in these days, I knew it wouldn’t resonate with you either!
That said, I didn’t want that to stop me from from serving up one final dose of late fall fashion here at JustineCelina this season while we’re all cozied up at home! Alas, the fall looks we captured earlier this autumn were collecting dust on my hard drive and I wanted to bring them to life, even if this LOOKBOOK doesn’t follow my typical 6 outfit format. But hey — 2020 is anything but typical, right?! My Fall 2020 Lookbook features 3 creative, free spirited, trend focused fall 2020 outfits built on foundational, quality wardrobe staples. As always, you can expect a melange of high, low, old, new and vintage — as well as shoppable links at every price point. If you’re looking for a sartorial escape during lockdown, join me this evening for inventive layering tips to get the most of your wardrobe as we transition into winter, my process for pulling together elegant cool weather looks and a chat about how my personal style (and shopping habits) have changed as a result of the pandemic. Pour yourself a juicy glass of pinot noir and settle in for a fleeting dose of late autumn fashion on the Alberta prairies — complete with both rural and urban style inspiration and additional face mask recommendations!
EARLY AUTUMN 2020 LOOKBOOK + COMMUNITY GUIDELINES
Friends and fashionistas, I’m thrilled to bring some structure and familiarity back to my STYLE content today with this 6 outfit, Early Autumn 2020 Lookbook — my first since April! While 2020 has thrown all semblance of order and routine for a loop, one thing that remains is my love of fall fashion. Each autumn I go into content creation overdrive creating and capturing things that inspire me! And despite life looking quite a bit different than it did this time last year, I was determined to not let COVID put a damper on my personal style. Regardless of the pandemic, dressing up and dressing well allows me to present the best, most confident and truest version of myself to the world — and I simply refused to let my stilettos collect dust for another season! Those of you who’ve been with me for awhile here at JustineCelina will know I theme my content seasonally, as I’m always looking to nature for inspiration — taking cues from the changing landscape to inform both my creative work and my personal style. It felt incredible to reignite my passion for pulling together looks, capturing them beautiful settings and curating them into one my signature, seasonal LOOKBOOKS!
This year we’ve been fortunate to enjoy the warmest fall I can remember — and we shot more seasonal style content than ever before against the backdrop of our beautiful Alberta landscape. We also captured images in both country and city locations (complete with an introduction to my top face mask recommendations and accompanying Community Guidelines), so my Early Autumn 2020 Lookbook features sartorial inspiration for variety of settings! That said, no matter the setting, my wardrobe has become more casual, comfortable and practical than ever this year — and it’s a very welcome shift. The majority of the pieces I’ve added to my wardrobe in 2020 are ultra versatile to suit a variety of occasions — whether I’m working from home, enjoying a quiet evening in or heading out for a (very rare) occasional celebration. Today I’m elated to share my go-to styling tips for extending your summer wardrobe into autumn, innovative layering techniques, favourite retailers, cozy seasonal staple pieces and wearable trends incorporated into 6 relaxed, bohemian inspired looks suitable for a variety of climates. Join me for a healthy dose of seasonal style inspiration (plus some incredible sales!) celebrating early autumn on the Alberta prairies — the most beautiful time of the year!
TRANSITIONAL SUMMER TO FALL 2019 LOOKBOOK
With Autumn Equinox behind us and my favourite month of the year coming to a close, I’m back today with a bonus, 6 outfit, Transitional Summer to Fall 2019 Lookbook! If you’ve been following along with my style content this year, you’ll know I committed to producing one, 12 outfit seasonal LOOKBOOK here at JustineCelina in 2019. That said, since fall (and this gorgeous month when summer turns to fall!) is the season I feel most inspired FASHION wise, I created this mini transitional lookbook to celebrate the sartorial nuances I adore when blending the best of both seasons!
It’s the magical time of year when we can wear boots with bare legs, espadrilles with chunky knits, felt hats with chiffon, embroidery with corduroy and velvet with florals — and I’m fully embracing it! If you’re ready for a healthy dose of fall fashion and seasonal colour trends but not quite ready to retire your favourite summer pieces, you’ve come to the right place! My Transitional Summer to Fall 2019 Lookbook features everything I’ve been wearing in both personal and professional settings this month — complete with tons of transitional styling advice and shoppable links at every price point, set against a gorgeous backdrop of our changing inner-city Calgary landscape.
LATE SUMMER 2019 LOOKBOOK
With 3 weeks of summer still to savour, I’m back today with my Late Summer 2019 Lookbook! We started shooting this mammoth project mid-June — and although it’s taken quite some time to process the 2700+ images we took (these LOOKBOOK are definitely labours of love!), I’m absolutely elated to share this 12 outfit, late summer style guide with you today! As usual, it features everything I’ve been wearing and loving in both personal and professional settings over the last couple of months — plus innovative styling tips to help you extend the life of your summer wardrobe as we transition into autumn! My Late Summer 2019 Lookbook is complete with a healthy dose of seasonal trends, plus practical tips on how to wear them into fall, mixed with transitional wardrobe staples and shoppable links at every pricepoint (plus, insider tips about where to score the best end-of-season sales!).
Since I live in a climate where there’s snow covering the ground for 7+ months of the year, I love to make the most of my summer wardrobe (and put as many miles on my open-toed shoes as possible!) while the weather cooperates! Once of my favourite ways to blend summer and autumn is with colour — recently I’ve been really inspired by the Pantone Autumn/Winter 2019/2020 Fashion Colour Trend Report and am taking cues for my transitional style. As always, you can expect a mash-up of high, low, old, new and vintage in my Late Summer 2019 Lookbook — with the beautiful Alberta prairies and badlands as our backdrop! If you’re getting ready to transition your wardrobe into a new season but still hanging onto summer you’re in the right place — I’m dishing on how to blend the best of both seasons in this practical, FASHION-forward guide for style savvy.
Friends and fashionistas, I’m elated to finally share my SPRING / SUMMER 2019 LOOKBOOK with you! Despite a few delays due to our crazy weather (believe it or not, it snowed in Calgary just a few weeks ago!) we finally wrapped up shooting earlier this month and I’ve since been hard at work creating this seasonally inspired, sartorial guide for the modern woman. My 12 outfit LOOKBOOK features everything I’ve been wearing and loving in both personal and professional settings over the last couple of months and as we transition into summer! As always, it’s complete with a healthy dose of seasonal trends and practical tips on how to wear them, mashed up with classic wardrobe staples and shoppable links at every pricepoint — including the inside scoop on the best sales of the season! It’s been a major labour of love and I hope it’s been worth the wait!
Now that summer is officially upon us (although there’s no end in sight to the rain here in Calgary!), many of us Canadian girls are finally packing away our boots and knits and pulling out our warm weather pieces from years past. I always like to take this time to clean out my closet, identify holes in my seasonal wardrobe, integrate a few updated basics and experiment with new trends. As always, my SPRING / SUMMER 2019 LOOKBOOK runs the gamut of high, low, old, new and vintage — there’s truly something for everyone! It’s bursting with bold colour, print and my favourite warm weather fabrics and textures, plus updated wardrobe staples that offer ultimate styling versatility. Step into my closet this weekend and get ready for a serious dose of seasonal FASHION and I walk you through the cornerstones of my SS19 wardrobe — I hope it inspires your most stylish summer yet!