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SUMMER 2020 LOOKBOOK + STYLE CONTENT UPDATE


Friends and fashionistas, I’m absolutely elated to bring you the first LOOKBOOK I’ve published since April — my Summer 2020 Lookbook! It would be an incredible understatement to say that 2020 hasn’t shaped up the way any of us could have predicted and that our lifestyles have changed dramatically as a result of COVID-19. While FASHION is one of my true loves and lifelong passions, I made the decision to pause my regularly scheduled seasonal LOOKBOOKS from May through August to embrace a slower pace of life, navigate through some incredibly difficult situations and make a conscious effort to be grateful for what I have, while being mindful of my spending. Given the state of the world and the economy, it simply didn’t feel right to promote purchasing new clothing during the height of a pandemic. And to be completely transparent, I was also feeling quite uninspired fashion wise as all of the events, meetings and occasions that would typically inspire my style content had halted — as I’m sure many of you can relate! Although I was able to experiment with self portraiture and push the boundaries of my home studio set up to produce some beautiful content during quarantine, it’s safe to say I reached the limit of how of many chic loungewear outfit ideas or breezy spring dresses I could shoot in my Living Room with my self timer and tripod! 

A change of scenery after 3 months of quarantine was exactly what I needed to feel re-inspired — so I packed up and headed to my childhood home in rural Alberta to enjoy the peace and tranquility of  the country while capturing my Summer 2020 Lookbook (with my Mom back behind the lens for many of the images I’m sharing today!). This summer I find myself seeking simplicity and comfort in every area of my life — and that’s definitely reflected in my wardrobe. Purchasing timeless, easy to wear pieces in multiple colourways has been a common theme this summer — and I’ve expanded my summer wardrobe with some fantastic, affordable basics I know I’ll enjoy for years to come. While I’ll always enjoy incorporating trends into my wardrobe in a way that’s authentic to my personal style, this year, I find myself increasingly drawn to classic pieces. These days, fashion moves fast — and I find myself moving in exactly the opposite direction as I mindfully curate my wardrobe. I’ve been living in breezy, effortless silhouettes made from linen, cotton and natural, lightweight fabrics — my summer style has never been more casual (or comfortable) and I’m fully embracing it! Adventure to the tranquil Alberta prairies with me today as I fuse my love of free spirited fashion and stunning natural landscapes in my Summer 2020 Lookbook — featuring 12 effortless, accessible, classic seasonal looks, plus tips on how to transition key pieces into autumn. I’m also sharing the first glimpse of our Country Garden — so pour yourself a glass of rosé and join me for a relaxing prairie roadtrip!

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