Friends and fashionistas, I’m absolutely elated to bring you the first LOOKBOOK I’ve published since April — my Summer 2020 Lookbook! It would be an incredible understatement to say that 2020 hasn’t shaped up the way any of us could have predicted and that our lifestyles have changed dramatically as a result of COVID-19. While FASHION is one of my true loves and lifelong passions, I made the decision to pause my regularly scheduled seasonal LOOKBOOKS from May through August to embrace a slower pace of life, navigate through some incredibly difficult situations and make a conscious effort to be grateful for what I have, while being mindful of my spending. Given the state of the world and the economy, it simply didn’t feel right to promote purchasing new clothing during the height of a pandemic. And to be completely transparent, I was also feeling quite uninspired fashion wise as all of the events, meetings and occasions that would typically inspire my style content had halted — as I’m sure many of you can relate! Although I was able to experiment with self portraiture and push the boundaries of my home studio set up to produce some beautiful content during quarantine, it’s safe to say I reached the limit of how of many chic loungewear outfit ideas or breezy spring dresses I could shoot in my Living Room with my self timer and tripod!
A change of scenery after 3 months of quarantine was exactly what I needed to feel re-inspired — so I packed up and headed to my childhood home in rural Alberta to enjoy the peace and tranquility of the country while capturing my Summer 2020 Lookbook (with my Mom back behind the lens for many of the images I’m sharing today!). This summer I find myself seeking simplicity and comfort in every area of my life — and that’s definitely reflected in my wardrobe. Purchasing timeless, easy to wear pieces in multiple colourways has been a common theme this summer — and I’ve expanded my summer wardrobe with some fantastic, affordable basics I know I’ll enjoy for years to come. While I’ll always enjoy incorporating trends into my wardrobe in a way that’s authentic to my personal style, this year, I find myself increasingly drawn to classic pieces. These days, fashion moves fast — and I find myself moving in exactly the opposite direction as I mindfully curate my wardrobe. I’ve been living in breezy, effortless silhouettes made from linen, cotton and natural, lightweight fabrics — my summer style has never been more casual (or comfortable) and I’m fully embracing it! Adventure to the tranquil Alberta prairies with me today as I fuse my love of free spirited fashion and stunning natural landscapes in my Summer 2020 Lookbook — featuring 12 effortless, accessible, classic seasonal looks, plus tips on how to transition key pieces into autumn. I’m also sharing the first glimpse of our Country Garden — so pour yourself a glass of rosé and join me for a relaxing prairie roadtrip!
With Autumn Equinox behind us and my favourite month of the year coming to a close, I’m back today with a bonus, 6 outfit, Transitional Summer to Fall 2019 Lookbook! If you’ve been following along with my style content this year, you’ll know I committed to producing one, 12 outfit seasonal LOOKBOOK here at JustineCelina in 2019. That said, since fall (and this gorgeous month when summer turns to fall!) is the season I feel most inspired FASHION wise, I created this mini transitional lookbook to celebrate the sartorial nuances I adore when blending the best of both seasons!
It’s the magical time of year when we can wear boots with bare legs, espadrilles with chunky knits, felt hats with chiffon, embroidery with corduroy and velvet with florals — and I’m fully embracing it! If you’re ready for a healthy dose of fall fashion and seasonal colour trends but not quite ready to retire your favourite summer pieces, you’ve come to the right place! My Transitional Summer to Fall 2019 Lookbook features everything I’ve been wearing in both personal and professional settings this month — complete with tons of transitional styling advice and shoppable links at every price point, set against a gorgeous backdrop of our changing inner-city Calgary landscape.
With 3 weeks of summer still to savour, I’m back today with my Late Summer 2019 Lookbook! We started shooting this mammoth project mid-June — and although it’s taken quite some time to process the 2700+ images we took (these LOOKBOOK are definitely labours of love!), I’m absolutely elated to share this 12 outfit, late summer style guide with you today! As usual, it features everything I’ve been wearing and loving in both personal and professional settings over the last couple of months — plus innovative styling tips to help you extend the life of your summer wardrobe as we transition into autumn! My Late Summer 2019 Lookbook is complete with a healthy dose of seasonal trends, plus practical tips on how to wear them into fall, mixed with transitional wardrobe staples and shoppable links at every pricepoint (plus, insider tips about where to score the best end-of-season sales!).
Since I live in a climate where there’s snow covering the ground for 7+ months of the year, I love to make the most of my summer wardrobe (and put as many miles on my open-toed shoes as possible!) while the weather cooperates! Once of my favourite ways to blend summer and autumn is with colour — recently I’ve been really inspired by the Pantone Autumn/Winter 2019/2020 Fashion Colour Trend Report and am taking cues for my transitional style. As always, you can expect a mash-up of high, low, old, new and vintage in my Late Summer 2019 Lookbook — with the beautiful Alberta prairies and badlands as our backdrop! If you’re getting ready to transition your wardrobe into a new season but still hanging onto summer you’re in the right place — I’m dishing on how to blend the best of both seasons in this practical, FASHION-forward guide for style savvy.